- Written by Terry Arthur
The agency also plans to move to a new location in the Adkins Commercial Center (ACC) building (formerly the Atlantica Building) at 692 N. Marine Drive, adjacent to the East West Business Center in Upper Tumon. In the midst of the rebranding and location change, Tydingco assures all current staff will be absorbed and all client services will continue as normal.
“We’re simply revamping our corporate proﬁle and will continue to provide the same high level of service to our clients,” said Tydingco. “The name Pivot is a natural ﬁt for our agency as we make it our mission to provide all clients with a ﬁrm, centered branding foundation that all other aspects of advertising and technology can revolve around.”
With the purchase comes the introduction of both new and expanded services in the technology department, including social media management and customer relationship management (CRM) and content management system (CMS) consulting.
“In a market saturated with design and production agencies, Pivot recognizes the ongoing shift from traditional to digital media, and we help our clients adapt to these changing trends,” said chief technology ofﬁcer Tom Ashe. “From custom app and website development to search engine optimization (SEO) to traditional ad agency services like videography and graphic design, there is simply not another agency on Guam with the level of in-house expertise that Pivot provides.”
In addition to the range of services and depth of experience, Pivot prides itself on calling Guam home while continuing to grow outside the island. In fact, the agency is currently making plans to establish an additional ofﬁce to expand its technology department and better serve their clients.
“One thing that makes Pivot unique is our combination of local perspective and global reach,” said chief creative evangelist Kaz Endo. “With clients both on Guam and abroad, we are constantly looking for synergies and opportunities to expand both locally and internationally.”