Guam News - Community Events

Guam - The Guam Chapter of the American Marketing Association will host its annual conference at the Hyatt Regency Guam on August 9.  The theme of this year’s conference is, “Make Your Brand, Service, or Product Stand out from the Crowd: How to Market Your Candidate."

The definition of candidate in the case of this conference is broader than politics; the candidate can be your new product, business, or service. We’ll hear from experts how to build a strategy that successfully creates and communicates your message through traditional and social media.  Today is the last day for early bird registration rates. To register and for a list of presenters visit: http://www.amaguam.com/index.php?key=news/080912

The keynote speaker is Neenz Faleafine who will present, “The Art of Building Communities.” Neenz is a nationally recognized expert in the application and use of social networks to gather intelligence, build online communities, and use those networks to achieve favorable end results. She has leveraged the power of social media to build communities for leading news aggregation site Alltop, the Neil Abercrombie for Governor 2010 campaign, the 2011 & 2012 Hawaii Food and Wine Festivals, the 2012 Lantern Floating Ceremony, and Hawaii’s leading R&D firm, Oceanit. She is the principle of Together Enterprises, LLC the parent company of Pono Media and Pono Networks. Read more about Neenz at: http: http://faleafine.com

The lunch keynote speaker is Matt Miller, Managing Director of Asia/Pacific Business Development for United, the world’s leading airline. Based in Tokyo, Matt Miller oversees the company’s sales resources, marketing strategy, network development, Pacific joint venture coordination, and other projects throughout the Asia-Pacific region.  His presentation is titled, “Becoming United – It's more than just a new logo.” Prior to this position, Miller served as Managing Director, Asia/Pacific for Continental Airlines responsible for overseeing sales, marketing, pricing and revenue management throughout the Asia-Pacific region, including Japan, Guam, Honolulu and China.

The one-day conference also features local marketing and public relations experts and includes two tracks: Crafting the Message and Communicating the Message. View the conference agenda and register at www.amaguam.com.

Early bird rates are $80 for AMA members and $115 for non-members through July 26, 2012. After July 26, regular rates of $90 for members and $125 for non-members apply. Lunch is included in the conference fee.

The conference ends with networking and cocktails in the Hyatt lobby bar. For more information contact AMA Guam Chapter President Ernie Galito at egalito@baldyga.com or conference co-chair Cathleen Moore-Linn at cmoore@uguam.uog.edu, or visit the Guam Chapter AMA Facebook page at http://www.facebook.com/#!/pages/American-Marketing-Association-Guam-Chapter-AMA-Guam/395058257210169

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